Alex Hormozi became a successful entrepreneur by growing his gym optimization business into a multi-million dollar enterprise. He has since become an influencer in the business world by launching a series of hard-hitting YouTube videos that offer tips and advice for CEOs who want to scale their brands. While this advice is known for its brutal quality, his channel has drawn an audience of millions of aspiring entrepreneurs.
Alex Hormozi’s Rise in the Business World
According to Inc., Alex Hormozi initially entered entrepreneurship by opening a series of gyms. While this business was initially profitable, it proved unsustainable and greatly strained his daily life and personal relationships.
Hormozi and his partner Leila decided to pivot to selling digital weight loss programs to gyms across the country. When one salesman asked Hormozi if he could purchase his sales material to revitalize his gym, a new business idea sparked in Hormozi.
Hormozi established Gym Launch, a business focused on rejuvenating failing gyms and optimizing their sales operations. With his skills as a salesman, he offered crucial business advice to these struggling gyms. To garner trust, Hormozi would only collect payment once he saw these gyms turn a profit.
While the road to success proved bumpy, Hormozi became a multi-millionaire. He has transitioned to spreading his advice through launching his YouTube channel, which has collected over 2.9 million followers. Hormozi’s methodologies are now renowned across the business world for their straightforward and sometimes brutal nature.
An Emphasis on Advertisement
One angle that Hormozi emphasizes is a focus on advertising. In a large, ad-filled world, it is never wise to underestimate how much the competition spends on marketing material.
According to The Big Smoke, Hormozi invests in 40 weekly ads for his brand. Although upfront costs may be steep, the long-term benefits of growth through expanding your enterprise will make this a worthwhile investment.
As intimidating as the strategy may seem, Hormozi asserts, “you need to keep walking the dollar over the bridge until, eventually, it comes to the other side.”
Hormozi’s Rule of 100
As reported by Forbes, Hormozi has a philosophy regarding personal and business growth.
“If you’re willing to suck at anything for 100 days in a row, you can beat most people at most things,” he states.
In the mentality of incremental growth, Hormozi urges entrepreneurs to commit to a hundred primary actions daily that can accelerate the progress of their ventures. This can include 100 minutes of content creation, cold outreach, advertisements, or more. Such commitment can allow a business to overtake the competition.
The Fallacy of “Get Rich Quick” Schemes
One of the most challenging pieces of advice Hormozi imparts to aspiring entrepreneurs is to release the expectation of getting rich overnight.
According to the article by Inc., Hormozi believes that most people who have accumulated wealth do so by acquiring it slowly and consistently over time. A downside of having unrealistic expectations of rapid wealth accumulation is that many people will give up on their projects or enterprises too soon.
Hormozi urges those wishing to succeed in business to pick one thing, be it a product, service, or channel, and keep building it.
A Spokesperson for Financial Independence
Although only some accept Hormozi’s advice, the success of his business ventures and YouTube channel are undeniable. His reputation for hard-hitting business advice has garnered him a large audience across the industry.
After struggling with his financial goals, Hormozi advocates for financial independence for others. Above all, he emphasizes the necessity of marketable skills.
“Skills are the only things that will always appreciate in time,” Hormozi says.
