When it comes to building a website, the creation part is only the first step. The real challenge lies in driving traffic to it and ensuring your target audience engages meaningfully. The Forbes Business Council reveals their top 14 strategies for effectively promoting a business website.
1. Develop Content That Addresses Pain Points
Invest in high-quality, SEO-optimized content that tackles your audience’s pain points. This approach not only attracts traffic but also positions your website as a trusted resource. Effective content marketing enhances your site’s visibility on search engines, engages your audience, and converts visitors into loyal customers. Visibility is as vital as viability in the business world. – Aleesha Webb, Pioneer Bank
2. Invest in Content Marketing
Content marketing remains a powerful tool. Sharing expertise through blogs on industry trends and success stories drives organic traffic and establishes your brand as a resource. It also helps people, which is always beneficial for business. – Dustin Lemick, BriteCo
3. Start a Company Blog
Leveraging content marketing through blogging is highly effective. Regularly publishing high-quality, relevant content on niche topics attracts organic traffic and positions your brand as a thought leader. Sharing blog posts on platforms like LinkedIn and X (formerly Twitter) can further amplify reach and engagement. – Johan Hajji, UpperKey
4. Publish Original Research or Industry Reports
Publishing original research or comprehensive industry reports on your website demonstrates expertise and positions your business as a thought leader. This high-quality, in-depth content attracts attention from industry professionals, academics, and media outlets, leading to increased traffic and visibility. – Ran Ronen, Equally AI
5. Focus on Elevating Your Personal Brand
Founders and executives who build their personal brands can indirectly draw attention to their websites. Through media platforms, audiences discover more about a person’s position, increasing company discovery. – Paul L. Gunn, Jr., KUOG Corporation
6. Get on Social Media
Social media’s vast active user base is a goldmine for promoting your website. Leverage its sophisticated targeting options to attract specific segments. Sharing updates, promotions, and engaging content on relevant platforms will drive potential customers to your website. – Ryan Barone, RentRedi
7. Create Engaging Content for Social Media
Engaging content on social media can drive traffic to your website. It’s cost-effective, reaches a global audience instantly, and boosts visibility. The shareability of social media content can also help your website’s traffic grow virally. – James Mull, Mull Group
8. Leverage Quality Content and Advertising
Quality content and effective advertising are both crucial for a successful website. Good content retains audience attention while advertising amplifies its reach and impact, driving traffic and conversions. Analyzing and monitoring results helps understand the effectiveness of these actions. – Jekaterina Beljankova, WALLACE s.r.o
9. Optimize Content for Search Engines
SEO is essential for improving your site’s visibility in search results. Optimizing website content for search engines attracts more organic traffic, making it a cost-effective and long-term strategy for enhancing discoverability. – Stephen Nalley, Black Briar Advisors
10. Gamify the Entire Experience
Engage visitors by gamifying your website. For example, during Easter, hiding Easter eggs—secret codes, hidden pages, and quirky facts—can spark curiosity and turn website exploration into an interactive adventure. This approach resonates well with audiences, especially in the education sector. – Emil Lim, First Principles Education
By implementing these diverse strategies, business leaders can significantly boost their website’s visibility and engagement, ultimately driving more traffic and contributing to their bottom line.
